Product Designer & Leader @ startups and growth-stage companies
I’m a Product Design Leader with over 11 years of experience shaping digital products at companies like Delivery Hero, Practo, Housing.com, and Naukri.
I designed products from scratch for consumers and B2B, reaching millions. I helped Practo become India’s leading healthcare platform and achieve profitability. As a design leader, I’ve built high-impact teams and established strong design processes that empowered designers to do their best, most meaningful work.
Delivery hero is the world leading food delivery company across the globe. I joined them to lead the design of self-onboarding experience for restaurants.
Delivery Hero aimed to onboard 2 million restaurants globally in a year to drive a 50% increase in total orders. However, scaling through sales was slow and expensive.
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To solve this, I designed a self-onboarding experience for restaurant owners. I worked closely with product leadership and tested the designs with users in Dubai and Singapore. Following validation, we launched the MVP — and saw 20% of users onboard organically using the tool.
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Ola, India’s largest ride-hailing company, launched an electric scooter vertical. I collaborated to design their pre-launch website to capture early reservations and gauge market interest.
I collaborated closely with the Head of Design and Head of Product at Ola to define the overall strategy and design direction for their electric scooter launch. The pre-launch website and product vision we crafted played a key role in shaping the brand’s entry into the EV space. These design foundations were carried through to the official launch, which saw significant market success.
Today, Ola Electric offers multiple models and has become one of the most trusted and recognized electric scooter brands in India.
Practo is India’s largest health-tech company, focused on helping people live healthier and longer lives. As part of my work there, I designed the online pharmacy experience from the ground up.
Over several years, I led multiple growth and conversion-focused initiatives, along with improving the post-order experience to maintain high CSAT. The pharmacy’s core goal was to drive retention and repeat usage. I closely collaborated with the business team to translate strategic shifts—such as moving from a marketplace model to owning warehouses, and later adopting a hybrid model—into seamless user experiences. These evolving operational decisions continuously challenged me to adapt and refine the design.​​
Housing.com is India's leading prop-tech company platform. I joined them in 2015 to design Flatmates — a new service for finding shared apartments. The goal was to onboard students and young professionals as future paying customers.
Over several years, I led multiple growth and conversion-focused initiatives, along with improving the post-order experience to maintain high CSAT. The pharmacy’s core goal was to drive retention and repeat usage. I closely collaborated with the business team to translate strategic shifts—such as moving from a marketplace model to owning warehouses, and later adopting a hybrid model—into seamless user experiences. These evolving operational decisions continuously challenged me to adapt and refine the design.​​
More from the past
Rediscover Design Gems: Unveiling My Vintage Projects. Because Classic Never Goes Out of Style.
Redesign of Practo app home
Helping patients find the best doctors in their locality.
A design which saved million of people during Covid lockdown.
Strategic Initiatives
As a design leader, I have practiced design strategy and enhanced the team performance, user experience and business outcomes.
